Love Email Marketing? Take This Quiz To Check Your Skills

  • What is CTR in email marketing?

    • Click-through rate
    • Cost-through rate
  • What is the average email open rate?

    • <10 percent
    • 10 – 15 percent
    • 15 – 25 percent
    • 25 – 50 percent
    • >50 percent
  • What is Email Marketing?

    • To send emails to your family or friends
    • Sending a commercial message, typically to a group of people using email
    • Doing market research and advertising
  • Which platform is used for email marketing?

    • MailChimp
    • Hootsuite
    • Pinterest
    • Salesforce
  • Is email marketing useful to grow your business?

    • Yes
    • No
  • What does email marketer do?

    • Identify target audience and grow our email list
    • Write newsletters including all company updates
    • Create email databases for lead generation
    • Increase email subscriptions
    • All of the above
  • For email campaigns, what is the most important component for subject lines?

    • Customer personalization
    • Clear & concise
    • Brand name
    • All of the above
  • Can you do A/B Testing with email marketing?

    • Yes
    • No
  • What is the main objective of having a call-to-action in your email?

    • It is not a necessary element of an email message
    • Give direction to the recipient of what you want them to do as a result of receiving the message
    • Provide a summary of your brand
  • In what format your email template should be?

    • As all one image
    • Many images
    • Text only
    • A mix of both text and images
  • What is the important feature when you send an email message to the recipient?

    • Include a address and unsubscribe link
    • Should not contain a reference to your brand
    • It is difficult for a person to unsubscribe for future messages.

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Written by Nancy Thakker

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