Have you dreamed of organizing your own music festival? In Eventbrite, we have developed an event organization model that is based on the Business Model Canvas. This tool allows you to visualize all the tasks involved in organizing any event, including a music festival, and see in a practical way the relationship they have with each other.
How to organize a music festival
If you want to know how to organize a music festival, the first thing you have to be clear about is that it involves many tasks and sometimes it is difficult to keep everything under control. That is why we want to share with you the application of the event organization model applied to how to organize a music event.
1. Customer segment: your audience
To know how to organize a music festival, you first have to identify who are the people you are addressing. In a festival you usually have 3 main customer segments or targets:
The fans (festival-goers)
The brands or advertisers
The administrations (town hall of the town that hosts the festival) Although it is important that you identify these three segments, it will be the attendees who will help you configure many of the music festival activities, so you need to know how they are ( sociodemographic variables) and what they like. If you want to organize any type of festival and you need advice and help in it visit here Festival and party supplies.
2. The value proposition: what do you offer to each customer segment?
Now that you know who you’re talking to, what are you going to offer them? Fans want to have fun and enjoy live music, and all at a good price. Advertisers, on the other hand, want to be linked to living events that generate emotions and a lot of affinity with their brand, and finally, for administrations, it can be interesting that they see you as a source of indirect income for the town (tourism, catering …)
3. Distribution: how do I get my value proposition to the attendees?
If we think of a music festival as a product, it has a peculiarity: it is an intangible experience and as such, it is impossible to “package” and sell through traditional distribution channels. But there is something that serves to materialize that intangible experience: the entrance.
Through which channels can your attendees buy their tickets? To determine a correct distribution strategy you have to think about how your target is. Remember that for older people, online channels are not yet the majority, therefore, you can choose several distribution channels: online (through free ticket sales software like ours) and offline, physical points and ticket sales at the box office.
4. Relationship with customers: how to get them to know the festival?
This point in the organization model of your event refers to the marketing and communication strategy you follow. You can take advantage of the full potential of digital marketing for events to maximize sales and complement it with a media communication strategy to increase your notoriety.
5. Source of income: how are you going to make your event profitable?
In addition to knowing how to organize a music festival, you need to know how you are going to make it profitable. There are usually 5 major sources of income:
The sale of tickets. Make sure you follow a staggered pricing strategy in line with the values of your festival.
The sponsorships. It is important to identify the possible advertising brands in each customer segment and develop an effective plan to get and retain sponsors.
Grants. Like brands, public administrations can also be a source of income.
The bars. The organization of music festivals usually keeps a percentage of the tickets that are not consumed in the bar. If an RFID wristband system is also used, this percentage increases considerably.
Merchandising. There are festivals with authentic legions of fans who buy all kinds of items with their brand, such as t-shirts, cups, or badges.
6. Key activities when organizing a music festival
If you are going to organize a festival, get to the idea that you will become a woman or an orchestra man. These are some of the key activities involved in organizing a music festival:
Booking: hiring artists
Production: everything related to the assembly of the event, from transfers for artists to the construction of stages, sound equipment, or security fences.
Access control: It is essential that you organize the entrance to the festival well. You have to take into account the necessary personnel, the configuration of the lanes, safety issues and have a safe, fast and easy to use tool as Eventbrite Organizer.
7. Key Resources
When launching the organization of a music festival, it is necessary that you list all the assets that you have and that will help you carry out your event: your brand, database of previous clients, your team, and available economic resources.
8. Strategic alliances
It is impossible to organize a music festival without partners and suppliers. Identify them and always have the contact of a responsible person.
9. Cost structure
You have to keep in mind that all the activities we have mentioned before have a cost, to which we must add the marketing and communication campaigns and, of course, the cost of personnel.
We hope we have helped you know how to organize a music festival. As you have seen, there are many things you have to keep in mind. At Eventbrite we would love to help you out whenever you need it, so don’t hesitate to visit the Everbrite help center.
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