Best WordPress Permalink Structure – 100% SEO Friendly

Here are 10 effective techniques to structure permalink which will help you to rank higher in the search engine results page.

Following tips will help you with the best WordPress permalink structure which is 100% SEO friendly.

What is a WordPress Permalink Structure?

  • A permalink is the net address of a private web log.
  • It’s an approach of giving a chunk of content a permanent address.
  • A permalink’s structure is basically the way the permalink has been assembled.

10 Best Effective Techniques for WordPress Permalink Structure.

1) Change Default Permalink Plain to Post Name:

The WordPress automatic enables plain permalink structure when you install WordPress for the first time.

In your WordPress dashboard, if you go to Settings > Permalinks, you’ll see the 6 options available for permalink structure:

Permalink setting


The WordPress automatic enables plain permalink structure when you install WordPress for the first time. 

“Plain” Option 1, is that the least easy to use since it isn’t important and does not tell the consumer what the post or page is regarding.

Plain Permalink

Option 2 & 3, is not useful for blogs as your content is ‘time-stamped’.

Category Permalink

Numeric’ Option 4, is not good for search engines, because it doesn’t indicate what the post is about.

Numeric permalink

‘Post name’ Option 5, The best option, and the one used on most blog sites is ‘Post name’: it’s simple and keeps your URL as short as possible.

Post Permalink

‘Custom Structure’ Option 6, enables you to use as a mix of labels in the URL, for example, ‘year’, ‘creator’, ‘class’ and so on. This will make a more extended URL, so ‘custom structure’ should be avoided.

Custom permalink

2) Don’t Use Dates in Permalink:

Your content might be ‘evergreen’, as valid today as it was the point at which you composed it.

In any case, if your permalink contains date from 5 years back, not many individuals will click on it in the search results.

3) Add .html to permalink structure:.

In terms of ranking, there is a benefit to keeping the .html extension.

  • People like to know HTML page that they’re hitting.
  • Users perceive that they don’t get confused, they won’t be quite as cautious regarding clicking on a result.
  • It doesn’t make that much difference in core ranking, but I think behaviorally, I would probably suggest having extensions .html.

4) Use HTTPS In You’re Permalink:

HTTPS at the front of your permalink shows that your domain has an SSL certificate.

However, if your website is not installed with SSL, all the communications sent and received from your webserver to customer is not encrypted. It is really simple for invaders to attack these kinds of unsafe communications.

5) Expel ‘Stop’ Words from Your Permalink:

  • Words that don’t help to understand search engines to understand what you’re content is about.
  • Words such as ‘at’, ‘any’, ‘before’, ‘which’, Utilizing them in your permalink is in this manner a misuse of important space.

6) Keep Your Permalink Short and Simple:

  • Shorter the URL is better from SEO Point.
  • Shorter URL works better in SERP(Search Engine Result Page).

Moz suggests that URLs should be under 100 characters, but at same Backlino suggest that it should be even shorter than 100 characters, shorter the URLs higher the rankings.

7) Use hyphens in permalink:

  • Separate the words in your permalink with hyphens. Generally, neither web indexes nor people will get it.
  • For example

8) Don’t use ‘WWW’ in Your Permalink:

The ‘www’ some portion of your URL is pointless and occupies valuable space.

Go to the Setting and the General and enter your domain without ‘www’.

permalink setting

9) Use Keywords in Your Permalink:

  • Using the keyword in permalink signals google about your content.
  • It helps your content to rank higher in the search engine.

For example, if your blog topic is ‘tips to rank higher’, your permalink will be

10) Try not to Let WordPress Create Your Slug For You:

By default, WordPress will create a slug for you.

For example:

Permalink example

The full length of slug that WordPress has added is:


Remove everything that WordPress Insert, only insert a keyword.


Here are the 10 tips that will help you structure your permalink.

  1. Change Default Permalink Plain to Post name
  2. Don’t Use Dates in Permalink.
  3. Add .html to permalink structure.
  4. Use HTTPS In you’re Permalink.
  5. Expel ‘Stop’ Words from Your Permalink.
  6. Keep Your Permalink Short and simple.
  7.  Use hyphens in the permalink.
  8. Don’t use ‘www’ in the permalink.
  9. Use a keyword in your permalink.
  10. Try not to Let WordPress Create Your Slug For You.


What do you think?

65569 points
Upvote Downvote

Written by Jigar Thakkar


Leave a Reply





Love Email Marketing? Take This Quiz To Check Your Skills


How to Find The Perfect Keywords for Your Website?