Although storytelling is one of the ancient art forms, it is being reused for marketing and branding for businesses through Instagram stories. And this concept of marketing through storytelling is been hit so far as stories have always been fascinating to us as humans.
In this digital era, Instagram is of utmost preferred by people for personal as well as business branding and marketing purposes.
It might be because widen the digital scope, or might be because of the small features like tagging. You can tag people, tag company, food stall, etc. you are also provided with the facility that you can add your location.
It could be anything and everything that Instagram is and preferred for marketing.
Now let’s see what is that one feature helping Businesses the most.
Instagram Stories and how it works for businesses?
So this story feature of Instagram works like, you can put a photo/ quiz/ poll/ any update regarding your business or something in general like video or a graphic depiction, and it will stay for the next 24hours.
The best part of this is, as it stays only for 24 hours, you don’t need to be formal always in stories. So it could be an amalgam of formal and informal work of creation in people’s good interest.
This will help to get the attention of people, more visits to your stories and to the page, eventually. This will also lead to a loyal fan base or customers. This could be an informal way of telling the stories and as I said, who doesn’t like the stories?
How Instagram stories affect your clients?
Being on the Top of their Mind:
It’s hard in the highly competitive world to be the first most and the topmost always. So the Instagram stories will help you out.
By putting the stories on a daily basis, you will be bombarding your brand on people’s minds. And that will passively help you in building the brand and reaching the number of people.
With the help of Instagram Stories, you can do the Real-time Marketing. To help you with this, there are Instagram Marketing Companies in the market who are especially working on Instagram Marketing.
Or there are also Media Companies to help you out with loads of ideas to get the 100% benefits of Real-Time Marketing with Instagram Stories.
This is advised for the more engagement of people with the brand. It helps good interaction and people get more attracted with curiosity towards the brand.
No matter whether you are in fashion or in gadgets, being humorous/ funny always has the benefits, apparently, apart from longer life.
Diversify your Strategy:
Only paid to advertise or paid promotion on Instagram shouldn’t be the only strategies you have. Diverse strategies ensure more results.
Here, a Media Marketing Company would help you better for planning different strategies.
Take advantage of being informal on IG Stories: it’s the far most useful feature of the IG that can be as informal as you want. It also enlarges the scope of interaction and ensures engagement.
Become more discoverable:
The IG stories keep your brand/business profile in the recent views of the people, who are following you.
And hence it becomes visible to more people. Which ultimately increase the followers of your brand.
Protect your Quality Feed:
Make sure you are uploading content, even in stories, which stays for 24 hours, should be more or less concerned with your brand or product.
Don’t put any nonrelated content; otherwise, people are smart enough to declare a fake account.
Hence using all the resources and by changing the strategies at the point, the IG stories can be super helpful for branding and marketing the business.
Yet it always depends, on how you make it work, how much it can be useful for business.
The Marketing and Media agency you can visit for the same is the best in the field is SocialChamps Pvt. Ltd.
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